A brand name or logo without a registered trademark is available for anyone else to claim first. We handle the search, application, and follow-through with the Department of Industry so your name is legally yours.
Last updated: September 2, 2026
Using a name in business doesn't automatically protect it. Trademark registration is what gives you the legal standing to stop someone else from using your name, logo, or brand mark — without it, a competitor or opportunist can register it first, and you'd be the one without a claim to your own brand.
Before you commit to a name or logo, we check whether it's already registered or too similar to an existing mark — so you're not building a brand around something you can't ultimately protect.
Filed with the Department of Industry, with the mark correctly classified for your goods or services.
If the Department raises an objection, or a third party opposes the mark once published, we handle the formal response.
Once approved, your mark is registered — legally yours to enforce.
Business name registration and trademark registration are different protections. Without a registered trademark, anyone else can claim your brand name or logo first.
An availability search before you commit to a name or logo, to confirm it's not already registered or too similar to an existing mark.
The Department of Industry, which examines and either approves, objects to, or publishes the application for opposition.
A formal response addressing each ground is required. This is a normal part of the process for many applications.
Yes — search, filing, objection response, and follow-through to certificate. Get in touch to get started.
Tell us your brand name and what you sell — we'll run the availability search first.
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